HEGE in Vegas

In the summer months of 2025, HEGE went to Vegas.

HEGE at Bitcoin 2025

In May 2025, HEGE made its way to Las Vegas for Bitcoin 2025, one of the biggest cryptocurrency events of the year.

HEGE ran a major advertising campaign around the conference, with a street team wearing HEGE billboards and handing out leaflets outside the conference center on the Las Vegas Strip across both days of the event.

Digital billboard trucks also hit the Strip, covering the route from Mandalay Bay to Resorts World and putting HEGE in front of thousands of conference attendees and visitors.

With more than 35,000 Bitcoiners in Vegas, including builders, investors and policymakers, the event gave HEGE the opportunity to put its brand directly in front of a huge audience from across the crypto space.

But May Wasn’t the End of HEGE in Vegas

In July, HEGE returned to the Strip for an even larger campaign.

Over four weekends, 10,000 HEGE-sponsored maps were handed out across Las Vegas, putting the project’s art, story, and brand directly into people’s hands.

Walking billboards were also back on the ground, with real people repping HEGE throughout the Strip and sparking curiosity around the brand. They were equipped with HEGE-branded can holders and badges to hand out as prizes, adding another way for visitors to interact with the campaign.

It wasn’t HEGE’s first time in Vegas, but the July campaign was bigger, louder, and more coordinated than the first. It also generated a wealth of content that was shared across Reddit and other social platforms.

Two Vegas campaigns, thousands of maps and leaflets, and plenty of HEGE on the Strip.